B
What's a fifth of whiskey?.
A
Yeah. I, I always wondered about that myself.
B
It was a marketing ploy.
A
And, and they had quarts at the same time though.
B
Yeah. But the idea was, is that by, with five fifths, um, they could, uh, they could, uh, they could sell five and, and, um, it was simply a ploy to, to get people, you know --
A
Yeah.