A
Oh.
B
Otherwise, if, if I really want to take the time to read a magazine and I see one on the grocery shelf, I'll pick it up then.
A
Right, right.
B
Rather than having them delivered and think, oh, I really need to read this.
A
Well, I'll tell you, since I've been getting the JOURNAL, like maybe, maybe I'll read two, maybe three, if I read three articles in, in, you know, one of the JOURNALs, I figure, you know, I did really well.
B
Yeah,