A
Well the, uh, that's maybe the majority of the importance, I guess. Yeah, because my perspective is from an institution, uh, the, there is not much incentive for innovativeness --
B
Uh-huh.
A
-- because the limitation for reward is very severe --
B
Uh-huh.
A
-- but if you're in the corporate world, I think there is considerable motivation for I guess in-, innovation, although he, you know, the more complex your structure the, uh, less difficult it is to kind of carry some things through --
B
Uh-huh.