B
But, you know, some of the get ridiculous. TRAVEL AND LEISURE, all of the AMERICAN EXPRESS magazines --
A
Uh-huh.
B
-- so TRAVEL AND LEISURE, FOOD AND WINE and I think they have some others, uh, certainly half the pages and maybe more are pure ads plus they have the advertising supplement sections that are supposed to look like articles but are paid for
B
and they don't care if they make any money on the magazine subscription, they're making everything on ads.
A
Yeah, right, right. Yeah, well I, I only, you know, subscribe to the things I'm interested in. I used to be into coin collecting so I used to get the coin magazine, the paper actually is what it was, you know. I used to get that. So now that I'm into dolls, that's about --
B
Uh-huh.