B
gullibility?
A
-- would rather hear something negative about the other guy th-, uh, than, than a positive factor. And y-, and, you know, to if you, if you go on the attack, i-, and put some sensational thing before the public, as Mike Dukakis learned in the last campaign, and it is not refuted, people will, you know, uh, believe it. If you don't refute it, as he didn't, there must be some truth
B
Well, he did refute it.
A
to the matter, see.
B
He, he refuted it, it just was not effective enough to ...
A
Well, he didn't refute it til the last two weeks of the campaign. He didn't believe anybody would believe that. And indeed his trend started upward.