A
but any case, uh, i-i-it is, uh, uh, the mar-, uh, uh, th-, th-, there was, uh, BLUE SMOKE AND MIRRORS was the one in eighty-two. Uh, they, these guys, uh, have taken the place of Theodore White on reporting elections. In any case, they say that, uh, there's a definite trend, uh, well, you know, toward candidates using negative voting. It is the only way that you can use television effectively.
B
I don't understand that. Why do, uh, is that just because they have such a low opinion of the public? And the public's, uh,
A
No, the public --
B
gullibility?
A
-- would rather hear something negative about the other guy th-, uh, than, than a positive factor. And y-, and, you know, to if you, if you go on the attack, i-, and put some sensational thing before the public, as Mike Dukakis learned in the last campaign, and it is not refuted, people will, you know, uh, believe it. If you don't refute it, as he didn't, there must be some truth
B
Well, he did refute it.