A
-- those who were watching it how easily obtainable information is on any single person. And it was, mostly it dealt with, uh, marketing companies, these, uh, direct marketing,
B
Oh, yeah.
A
associations.
B
Uh-huh.
A
That was the primary subject. That's how they obtain information about segments of society and group them into age brackets, uh, their habits, their hobbies, their income.
B
Um.