A
Uh-huh. Well, the thing about newspapers and paper, recycled paper is actually very expensive.
B
Yeah.
A
So, when you see something that's on recycled paper, they've actually gone to a lot of expense to do that. It's, uh, they're not coming out ahead at all. It's, uh, it's really a cost.
B
Huh. I wasn't totally aware of that.
A
Yeah.
B
So.