A
And, and they had quarts at the same time though.
B
Yeah. But the idea was, is that by, with five fifths, um, they could, uh, they could, uh, they could sell five and, and, um, it was simply a ploy to, to get people, you know --
A
Yeah.
B
-- to buy, to buy more for, it's, uh, I find that interesting.
A
It's ...
B
But it's like, you know, the, the, the, the soda and this kind of things coming in --