A
Well, I think they're starting to realize that. A lot of the, like the big eight teams that used to run so much. I think they're starting to realize that they just can't compete anymore.
B
Yeah. It's high dollar. You know, it's all, it's all money now. Even college is all --
A
Right.
B
-- can we get on T V so.
A
Yeah.
B
That's, that's,