B
Uh-huh.
A
-- I mean just taking advantage of you know.
B
Uh-huh. They are trying to get the, you know, most emotional response for,
A
Yeah, it didn't seem like there was much coverage of the story, but just the play on people's emotions. It's just gotten so, I mean, somewhere there's, it's lost a lot of the quality that they use to have like in Walter Cronkite that if you know --
B
Yeah.
A
-- and everything.