B
Uh-huh.
A
and, before long, you, you get this, this whole kind of Gestalt, this whole package of, of health, of health care and options --
B
Uh-huh.
A
-- and, uh, and exercise is, is strongly considered one of them. The irony is, is it's people in the cities, in my experience, that are most oriented towards doing the exercise. And, I guess because they spend all day in back of their desks. The average person out on the farm, at least traditionally, now they drive fancy tractors as much as anything --
B
Yeah.
A
-- but at least traditionally, the laborers, last thing,