A
Right. It was something for children, that they, they had several advertisements on television pushing parents going and, uh, getting the video and watching it with their children and discussing it --
B
Uh-huh.
A
-- and that kind of thing.
B
I suppose that is a valuable service. Again not having, uh, lived through another war, I don't know if that's a common thing that people thought of, or if that was --
A
Well --
B
-- a new concern with people.