A
-- and I was, I was there this, uh, summer and, uh, i-, I was really impressed by the, uh, the, uh, factory, uh, tours and --
B
The,
A
-- such for B M W.
B
Yeah, they, their, they have the whole philosophy, I mean, they, they kind of even brainwash themselves into thinking they're better,
A
.
B
which is kind of hard to take.